Give people inside information about the negotiation process — knowing when to be flexible or firm on pricing. Explain how to figure out when a buyer or seller is bluffing. Connect your skills to results that are meaningful to the customer — usually making or saving them money. Tell them you're an excellent negotiator who will negotiate a better deal for them, whether they're buying a house or selling a house.
Customer Service:
If you've worked in customer service, tell people about that. "Hey, I know how to care for customers and keep them happy. Come to me for a world-class customer experience!" Tell them you'll save them time, money, and frustration by anticipating their needs. You'll take the worry out of a real estate transaction by explaining things in simple terms, not jargon. Prove what you say with testimonials, reviews, and ratings from satisfied customers. Perhaps you worked in a non-real estate job, such as waiting tables. Tell people you're used to a fast-paced environment, solving problems, and resolving complaints from difficult people. You're an expert at keeping people happy. Were you an account rep? Talk about your problem-solving skills, attention to detail, employee-of-the-month awards, and how you earned customer loyalty. Are your clients selling homes in an upscale community? Explain what makes upscale professionals and business owners "tick" — the same people likely to buy their home. Did you work in retail? Talk about your customer-first attitude, thinking on your toes, and willingness to work long hours to make a sale. You're used to dealing with unique requests and
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