their home's best features, making their house sparkle and shine. With some research, you can find similar homes that sold faster with good-quality photos or languished on the market with amateur-looking pictures.
Marketing:
If you used to work in media or at an ad agency, talk about your marketing expertise and how you'll use it to sell your costumers house. If you've worked in real estate for a while, you probably have examples of doing this better than your competitors. Perhaps you write brilliant ads, or you network extensively with local professionals.
What If You Were a Chef?
Talk about your kitchen expertise if you've worked as a cook or chef. You could talk about your ability to handle important details under pressure. Who better than a former chef to explain to buyers the advantages of an efficient kitchen, energy-saving appliances, or an outdoor grilling area? Perhaps sharing a few recipes would inspire future owners. Maybe instead of chocolate chip cookies, your canapés would make an open house the talk of the town.
Did You Work in Construction?
Maybe you used to work in construction. You know more about the quality craftsmanship and materials of the home than other agents. In fact, perhaps you could specialize in new construction or "fixer uppers" because you're used to working with builders and contractors. Explain how you understand the inner workings of a home—the cost of remodeling, which repairs are necessary, and which ones could wait.
Why should they offer less for a dated house, and what makes it
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