Now that you've made your great first impression in 10 seconds or less, you can create a unique selling proposition for your business. You can tell customers why you're better and grow your business.
AVOID THESE MISTAKES
Here are a couple of mistakes to avoid when communicating with a prospect. Be careful that what you say doesn't make you sound the same as every other agent. Remember, you want to establish your USP. So, don't rely on the same claims and the same promises. In a sea of agents who all say the same thing, that's not the way to stand out from your competition. Keep your market positioning in mind. Here's a real-life example of why this matters. Have you ever heard of a car dealer radio spot or TV commercial? Every single car dealer ad says the same thing: "We have the lowest prices. We will not be beaten. Our prices are so low." Let's imagine we have a car dealership that actually does have the lowest prices. Who cares? The problem is that everybody claims to have the lowest prices, but the consumer can't sort out whose prices are lowest. With every car dealer claiming to have the lowest prices, it doesn't matter if you genuinely do have the lowest prices because you appear no different from everyone else.
TIRED CLICHES
Here are some of the claims I've noticed real estate agents make. If you claim to have these same things, it may be hard to stand out from your competition. "I'm available 24/7, 365 d e 24/7, 365 days a year!" A lot of agents say things such as this. I'm available anytime. Call me at 2 in the morning,
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