and I will answer the phone." Oh please!
"I have the best service!" In fact, this claim is sad. I know of a real estate company that started up — it was actually a real estate team — and all they talked about was how they had the best service. That was everything they talked about. Prove it! Their branding was so pitiful that they had to change their company's name. Maybe they did have the best service — I don't know. The fact is, it didn't matter to consumers. It didn't get the company any business. "I return phone calls!" (Yawn!) Many agents seem to like to talk about the fact that they return phone calls. Does anyone just sit and stare at the phone when it rings? Does any real estate agent with even minimal confidence and enthusiasm not return customers' calls? "I know the area!" I would suggest avoiding saying this because almost everybody claims to know the area. If you claim to know the area, make sure you follow up immediately with proof. Study your area to learn all you can about it — the demographics, income levels, offering prices and actual sales prices, sales trends, shopping, schools, and, well, everything else. Make sure your selling proposition is unique. If it's not different from everyone else's, then it won't help you stand out. And if you don't stand out from your competition, you're just part of the background noise. That's not the way to grow your business. I'll reiterate that we give rebates in my brokerage. One of the most significant phrases I hear from my agents that seals the deal is, "Every licensed real estate agent should know how to open doors and help you fill out a contract, but not every agent will give you a $1,000 check at closing as a thank you for choosing them, I will!"
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