that way by practicing more intensely than anyone else.
Michael Jordan became a legend in professional basketball the same way — through intense practice. Many people who have reached the top of their industry, whether sports, business, or entertainment, have gotten there not because they were naturally skilled. They took the skills they had and got ahead by practicing. And if you do have natural talents and abilities, imagine how much better you can become if you take the time to practice those skills and hone those abilities.
WHAT'S YOUR VALUE PROPOSITION?
Remember that when you're speaking to a prospective client by phone or face-to-face, you don't have to be better than every real estate agent in the United States. Most home sellers don't interview ten agents to sell their house. They might interview just three agents. If you practice, you must impress your prospects more than they're impressed by the other two or three agents they're interviewing. Remember that the main point of an interview is to tell customers why they should work with you to buy or sell a house. Just figure out why they should work with you instead of the other agents. That's what we call your unique selling proposition. It's what makes you different and, most importantly, what makes you better than your competition. At RePros, I teach my agents how to turn renters into buyers. I learned that when an agent typically meets a renter, they conclude they're not qualified to purchase. As a result, when a renter meets an agent, they conclude the agent won't work with them. When my agents approach renters with the understanding of building a pipeline, they are focused on doing whatever it takes
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