Jesse S. Gines - Real Estate "Success" Let's Get You Started

to help that renter become qualified to buy a home. Simply asking a renter, "Have you ever considered buying a home?" opens up a world of opportunities. A little-known secret is that renters typically qualify for a loan, but they don't know they do and have never bothered to check. Many renters think hiring a real estate agent will cost a fortune, not knowing that buyer agents are free for them. So, practice what to say. Try changing words around just a little bit. The more practice, the better you'll get at explaining to people why they should work with you to sell or buy a house. You'll get to the point more quickly without seeming pushy. You'll make your points smoothly without seeming too slick. Every engagement will feel more like a conversation than a speech. Listen to people's feedback and incorporate it into your practice. What do you say that gets a good reaction and makes people say, "You know what? That makes sense. I can tell you're a great agent." Edit your presentation for clarity and economy — you want to make your point early and quickly without seeming rushed. Give your presentation to the mirror. Give your elevator speech or 30-second spiel on why someone should work with you to sell or buy a house. Try your "elevator speech" when riding alone in an elevator! Talk to your spouse, partner, or maybe a supportive friend. Just talk to an actual person and get feedback from them. Don't get discouraged if they don't give you good feedback. Every opportunity you take to practice makes you a little bit better, a little bit more confident than you were before. Here's another method you can try. Record your presentation on audio or — better yet — on video. Let it sit there for a few days,

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