CHAPTER 8 Create Your Plan
So, why should you put together a plan? Let's talk about listings in this scenario, although it works just as well when working with buyers. You can put together a plan for what you're going to do to help someone sell their house or what you're going to do to help someone buy a home. You might find this surprising, but most agents do not put together good plans. Their plans are lacking, or they don't have a plan. They met with the seller, and they talked a lot. They do a great job of bonding and building rapport, and with some luck, they walk out, and they've got the listing. Are you willing to trust your success to luck? If not, here's how you can separate yourself from other agents who either have no plan — or at least don't have a great plan — like the plan you will have after you finish this chapter. Ready? Here's what you can do.
PROVE IT IN BLACK AND WHITE CK AND WHITE
Demonstrate what you can do on paper (or on your tablet screen if that's how you present). Put together a checklist of what you do, and maybe you can also do a comparison—Have you ever seen one of those online comparisons where a computer or software company compares what they do to what the average person or competitor does? You can do a checklist or a comparison sheet like that. Below is a shortened, simplified example of this format.
CREATE A MARKETING PLAN FOR LISTINGS 59
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