Regardless of the form you choose, here's how to put together a great marketing plan for listings. List all the things you're going to do: • I'm going to put a sign in the yard. • I'll announce the property on Homes.com, Trulia.com, Zillow.com, and other websites. • I'll take great-quality pictures so people will see them online and want to buy your house. • I'm going to figure out a unique selling proposition for your home. • I will list the property on the local MLS. • I will meet with be present when clients want to see the house. Be sure to mention different marketing methods — things the average real estate agent probably doesn't do. A well-crafted marketing plan can accomplish several things for you. First, whenever you meet a prospective client, it will be easy for them to see that you're not a fly-by-night real estate agent who just shows up and does whatever comes to mind. You'll show yourself to be an agent with a solid plan that will give clients a better chance at selling their houses or homes for more money. Second, you can customize your marketing to the seller's needs.
CRAFT YOUR PLAN TO YOUR CUSTOMER
Let's say that you're meeting with a unique seller. Perhaps she wants to sell a high-end home. You can tailor your marketing plan to show your effectiveness at selling to high-end buyers. Provide data on potential buyers who would likely be interested — and qualified — to purchase the buyer's home. What would
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