buy a house for the lowest price, etc."
If you have a tangible plan for people to see, it's not just you "puffing up" the goods and how great you are. Instead, you're sending the message, "Look, I'm going to follow this plan. Here are the real goods to back up what I say."
KEEP IT SIMPLE
Your plan doesn't need to have a hundred things you will do. That's not always what's necessary, and customers can't absorb that much information, anyway. It's better to include critical items that will capture their attention. Most importantly, you should include what you do that is different or better than your competitors. Remember, the point is to prove you can help the seller — or buyer — get a better result. So, don't make the same mistake that many agents make. They think a list of a hundred things — an extensive to-do list that takes up ten pages — will impress the sellers. You don't want to interrupt your presentation while they spend an hour reading every detail. A considerable plan might impress people the wrong way. Not only will they not read and comprehend such a list, but they will likely think it's too complex to be realistic and achieve the desired results. No one can do everything on a list like that and do it all well. Suppose you include something obvious and generic in an attempt to pen your list — something like, "Inform the seller the home went on the market." Come on, now! That's the kind of thing any agent would do. Most people might be uneducated about real estate, but they're not stupid. They recognize fluff when they see it. Stick to the facts that matter — especially the ones that set you apart from other real estate agents in the
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