1. Lower Effective Tax Rate Not just lower taxes, but taxes that make sense relative to home value. Buyers like feeling that their money is going somewhere meaningful. 2. Strong Schools Even buyers without children often want to live in a district that families desire. Strong school districts stabilize home values and attract consistent demand. 3. Safety and Stability A sense of security, quiet streets, and neighborhoods where Many people move for more space. A quarter acre in one town might feel cramped, while a half acre in another town feels open and peaceful. 5. Updated Homes or Newer Construction Higher income buyers often prefer homes that are move in ready or have been updated. They value convenience. 6. Amenities Within Reach They want shopping, dining, parks, and entertainment nearby. They want convenience without living in congestion. 7. Commute Flexibility people take care of their homes. 4. Larger Lots or More Privacy Not everyone works in New York City anymore, but many still want access. Others work hybrid schedules and want a location that feels balanced. A Tale of Two Towns Consider two New Jersey towns that sit roughly the same distance from New York City.
Town A: • High taxes • Good schools
• Charming downtown • Beautiful older homes • Limited parking
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