CHAPTER 8 HOW TO STRATEGICALLY SELL
YOUR CURRENT HOME IN A HIGH TAX TOWN
Selling a home in a high tax town is absolutely doable, but it requires strategy. Higher taxes do not mean buyers will ignore your home. They simply mean that the marketing, pricing, and presentation need to be thoughtful, effective and on point. This chapter walks you through how I approach this with clients, and how you can think about it as you plan your own move. Understanding Buyer Sensitivity Buyers today are more educated than ever. They compare towns. They study taxes. They calculate monthly costs. If a buyer is choosing between two homes that are similar in size, style, and condition but differ significantly in taxes, they will factor that into their decision. This does not mean your home will not sell. It simply means: • Your pricing needs to make sense • Your home needs to stand out • Your listing needs to highlight its strengths clearly • You need a Realtor who understands how to position a high tax property Pricing Strategy Is Everything Pricing a home in a high tax town requires balancing the home’s true value with buyer perception. You do not want to underprice your home and leave money on the table, but you also do not want to overprice it and end up with extended days on market, 36
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