CHAPTER 8 HOW TO STRATEGICALL TEGICALLY SELL
YOUR CURRENT HOME IN A HIGH TAX TOWN
Selling a home in a high tax town is absolutely doable, but it requires strategy. Higher taxes do not mean buyers will ignore your home. They simply mean that the marketing, pricing, and presentation need to be thoughtful, effective and on point. This chapter walks you through how I approach this with clients, and how you can think about it as you plan your own move.
Understanding Buyer Sensitivity
Buyers today are more educated than ever. They compare towns. They study taxes. They calculate monthly costs. If a buyer is choosing between two homes that are similar in size, style, and condition but differ significantly in taxes, they will factor that into their decision. So will their mortgage company.
This does not mean your home will not sell. It simply means:
• Your pricing needs to make sense • Your home needs to stand out • Your listing needs to highlight its strengths clearly • You need a Realtor who understands how to position a high tax property
Pricing Strategy Is Everything
Pricing a home in a high tax town requires balancing the home’s 43
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