Higher taxes can make buyers more selective. Presentation is how you earn their confidence.
Addressing the Tax Issue the Right Way
Hiding or downplaying taxes does not work. Buyers will always find the numbers anyway.
The key is to:
• Be transparent • Show the value • Explain the town’s strengths • Position the home competitively • Connect the lifestyle to the investment
For some buyers, your town’s character, schools, or amenities will outweigh the tax burden. We want to attract those buyers.
Marketing That Works
Successful marketing in high tax towns focuses on:
• What the town offers • What the home offers
• The lifestyle that comes with it • The quality of the neighborhood • The unique features of your property
A home is not just a structure. It is a story. Buyers need to feel that story when they see your listing.
My Role When You Are Ready
This chapter is not about asking you to list your home right now. You might simply be gathering information. You might be in the
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