• They don’t use the best closing team. Good real estate agents choose the most effective team players to seal the deal and then receive credit and referral to continue their success. • They refuse to invest in marketing, thereby failing to build a name and reputation for themselves. • They don’t focus their marketing efforts on the most effective areas. Sphere of influence, networking, and social media are some of the biggest areas for agents to tap into, and newbies aren’t always aware of this. • They choose the wrong brokerage for the wrong reasons.
PRECAUTIONARY STEPS TO TAKE AS A HOME SELLER
Always follow these steps before hiring your agent!
• Review the “Standard Agency Agreement.” Never sign a contract unless you have ensured your basic rights are protected. • Follow your gut about whether you trust your agent. Interview them to test their knowledge, skills, and abilities. • Always insist on a written quote guarantee. • Never pay any money in advance for any reason. The money exchanges hands after the sale. • Consider the agent’s customer-service skills, which are critical in this business.
WHAT TO LOOK FOR IN A REAL ESTATE AGENT
We’ve talked about newbie real estate agents, as well as 33
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