CHAPTER 13 Finding Buyers
Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? As reported in the 2021 NAR® Home Buyer and Seller Generational Trends, across all ages of home buyers, searching online is the first step people take to find properties and that 97% of home buyers used the internet to search for homes. As a result of an internet home search, buyers most often walked through the home that they viewed online, followed by viewing the exterior of homes because of searching online for properties.” Fully 90% of home shoppers use the internet to search for properties using syndicated realty websites. But, even though your home can be seen from anywhere, don’t rely on exposure alone.
INBOUND MARKETING
The 2021 NAR® Trends also found that the share of home buyers who used the internet to search for a home increased to an all- time high of 97%. The best agent for your team is one that has a strong “on-line” presence including a website and major social media platforms.
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