Eileen Kelsall, Real Estate Broker, REALTOR® - TIPS AND TRICKS TO SELLING YOUR VACANT HOME

CHAPTER 9 Importance of Good Pictures

Your main goal in selling your home is to make money. Whether this is to make a profit or to pay off your current mortgage and buy another home, your focus is on making the sale. Photos play a huge role in nailing the sale. Great photos will set you above other homeowners battling for the same buyers. Which seller would you trust more from the get-go? The one who posts casual pictures capturing dishes in the sink or a sock in the corner, or the one who gives the impression of a pristine lifestyle? After all, you are asking these people to make your house their home. You can show off your pristine lifestyle and build up the buyer’s confidence in the quality of your home by putting in the extra effort. Those who put in the effort reap the rewards. Needs some ideas? Read through these tips to help get the ball rolling: • Pretend you are shooting for a magazine. It starts with cleaning, cleaning, cleaning! Get rid of the clutter, move out old and ugly furniture, and hide away your personal belongings. You don’t want your family photos, laundry, or the old torn lounge chair online for buyers to see. • Shelter the pets. This is important. Even if you’re the most meticulous pet owner in the world, advertising to potential buyers you have birds in a cage, a free roaming

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