Expireds Guide - Authorify

Dan’s wife complained bitterly because now they were losing $12,000 on “your mom’s stupid house in Jacksonville.” But, they took their losses and moved forward with the lower price. Then, the worst happened. The appraisal came back $30,000 lower than the new price and the sale died. Motivation Level: 8 Pain Level: 10. Dan was mad as hell. Mad at himself for buying his mom’s house. Mad at the stupid buyer who was getting a good deal, but wouldn’t pay cash above the appraisal price. Mad at the appraiser for screwing him over. Mad at his wife. Bottom line: He was mad at everyone and lashed out at everyone involved. They took the house off the market and rented it out at a loss of $300 a month. Minimal Pain Seller. Reason for moving: They were 65 years old with no family in Jacksonville. They had 3 grandkids in Nashville that they wanted to be closer to. The wife (grandmother) really wanted to sell. Her husband (the grandfather) was ok with moving but would have been happy staying in Jacksonville. The wife was the one who really wanted to move. Story: They listed the home with a reputable agent that sold a lot of homes in the area. It was priced at $225,000 and didn’t sell. The agent put in a good effort, and the market simply wasn’t strong enough to sell. Motivation Level: 4. Pain Level: Husband: 2. Wife: 6-7. She had pictures of her grandkids around the house and clearly wanted to live near them. She didn’t have time for fun and games, just whatever would enable her to sell her house and be closer to the grandkids. Moderate Pain Seller. Reason for selling: Carol owned a home on the Far Northside of Jacksonville. Then, her job moved her to Fleming Island, South of Orange Park. Her daily commute was 1 hour in either direction, twice a day. Story: Her kids had moved out and Carol didn’t need a big house on 2 acres anymore. She was tired of mowing and maintaining the house. So she bought a home in Fleming Island near her work and listed her house. She hired one of the top agents in the area who talked a good game and seemed to do a good job. But, the home didn’t sell. She got a lowball offer but turned it down. Motivation Level: 7. Pain Level: 7. Carol was paying two mortgages and knew that if she rented out the house, she’d lose $300 a month and put herself at risk. So, she really wanted to sell.