Chapter 3: Don’t Neglect Old Expireds By now, you know expireds offer a great listing opportunity. But that’s not enough. You need more listings coming through. Your hard work needs to pay off — not require more of you.
What if I told you that there’s another practically foolproof way to get listings?
Yes, expireds have been a great source of listings for many agents. In fact, they’ve made many agents rich.
But there’s an even bigger listing opportunity in today’s market.
With this listing opportunity, you face close to zero competition. While new expired owners get barraged with 100s of phone calls, these listing leads are totally ignored. Few agents are interested in them.
I'm talking about old expireds.
Most sellers won’t put their houses back on the market right away — not after the frustration of a failed sale. They want to take a pause and get over the frustration.
People will often wait three months, six months, even a year to clean up something or do a remodel.
The beauty of old expireds is that they have a good price, the market’s improved a little bit and they’re ready to sell. They’re not getting called by 100 other agents. It’s a pretty easy listing opportunity. Go after expireds that are six months old, a year old, two years old, three years old, four years old, et cetera. In fact, I personally know a real estate agent who just got a $700,000 listing from going through very old expireds. He recently listed the house in 2018, and the house had expired in 2013. Five years later, he got a $700,000 listing with no competition by simply reaching out to the homeowners. He was the only agent who contacted them.
Here are some other examples of agents that made a lot of money from old expireds.
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