One agent got an $805,000 listing in a very competitive market. He got this $805,000 listing in Ponte Vedra Beach, Florida, by going after an old expired.
Then, there was another agent who was not a great salesperson, didn't have a great offer. He was newer to the business, but he got a $300,000 listing from going after all of the old expireds in his area and actually got quite a few.
Over the course of a couple of months, he listed 10 old expireds and made a lot of money — all because he was the only agent going after them.
How do you get these listings?
Everything you need to get started is in your MLS.
A. Pull the leads from your MLS.
Once you’re logged into your MLS, begin the process by researching expired listings, 1-3 months old.
Then, you can go 3-6 months old, 6-12 months old, 1-3 years old, etc. (1-3 year old leads are great. See why below.)
You can print out each lead’s MLS Sheet, download them as an Excel CSV File, or copy the addresses over to a document.
Helpful hint: When you are just beginning, it’s probably best to concentrate on one area at a time.
B. Make sure the lead has not been relisted.
You can do that manually by checking their address in the MLS.
C. Research the lead’s contact info.
You can find your leads’ mailing address on your local Property Appraiser or Tax Assessor’s Website.
Finding the contact information for your leads can be time consuming and discouraging.
13
Powered by FlippingBook