Hi, this is Joe from You First Real Estate. I'm calling because I see your home is no longer on the market. Are you still interested in selling your home? Obviously, this is a very simple, two-sentence script. But it’s useful for notifying them that their home is no longer on the market and gauging their reaction to that. You'd be surprised how many agents don't tell sellers that their home expired, which is the perfect line to get the conversation going in the first place! This is also a good way to prequalify leads pretty quickly. If you call and you realize that they are not going to list, why waste any more time? If you’re calling them and you’ve already sent either a letter in the mail or some kind of wow package, you can use the call to ask whether they received your materials. Just say something like: The key here is to say as little as possible and let them talk. That way, you're keeping the focus on the letter. One great thing about this tactic of following up with a phone call after mailing something is that you’ll sound different from the other agents who are cold-calling and saying, “Are you ready to list?!” During the marketing process of sending letters, making calls and texting to keep in touch, always remember your goal is to finally get a face-to-face meeting. Phone conversations are great, but if you're giving them all the answers to all the questions they ask over the phone, you're missing out on an opportunity to build trust and rapport and get a listing. Don’t give everything away too early — just give them the right amount! When you finally have them on the phone, say something like: “Can we sit down for 15 minutes tomorrow, and I will go over all of that with you? I have some ideas I want to show you.” That's a good way to pivot from chatting on the phone call to scheduling a meeting. Text Messages Next, let's quickly talk about text scripts. If you mailed something already, say something like: Hi, this is Joe from You First Real Estate. I’m calling to see if you had a chance to read the letter I sent you.
“John, did you get a chance to read the letter I sent you? It’s Joe at You First Real Estate.”
Again, I mailed out a letter, and it has my brokerage information on it, so I don't really need to give that out again over a text. If you didn’t mail something first, just send a quick message and ask:
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