Expireds Guide - Authorify

“Hi John. Are you still interested in selling your home?” 

Text is a great method for asking yes or no questions and starting a longer conversation, but it’s not  the best way to continue the conversation. A lot of times, people won't answer their phone, but you  can send a simple text, get an answer and get the ball rolling. The goal is to get them to commit to  talking with you. That means that when you call them, they know they already responded to your  text. Therefore, they are more likely to pick up the phone.   Emails  Last but not least, let's talk about emails. Emails are still working today. Now, here are some basic  templates asking someone if they're still interested in selling their home when you noticed it's no  longer on the market.   Hi, John. It’s Joe at You First Real Estate. We have new buyers coming into the area, and I want to make sure I  show your home if you're still interested in selling. I like this one because it's not saying you have a buyer. It's just saying, there are new buyers coming  in that may have not seen the home.   You can create a longer email by saying something like:   “Have you considered a new approach to get your home sold? Looking at the approach used by the last agent, I  see a couple of critical areas that were neglected. If you're still interested in learning about how this new  approach can get your home sold without lowering the price, please reach out to me.”  Always track your email opens. Gmail does it. You can use yesware.com, as well — that way, when  you see them open the email and read it, you can follow up with a phone call and continue the  conversation.   Whether your first point of contact is a letter, package, phone call, text or email, always offer more  information that will help them. It's just another way you can stay in touch.  

23

Powered by