Expireds Guide - Authorify

Target audiences in your area and within a realistic age range. The other way to populate your audience is to pull audiences from similar pages — or other real estate-related pages — into Ad Builder. Having a Poor Landing Page Not having a landing page is just as bad. You have to take the viewers to a landing or “squeeze” page where you can ask for and record their personal information. Make sure you have a custom landing page that’s very specific for each niche in your marketing effort. People will look for any slight reason not to provide their personal information. They must be assured they are giving their information in the exact place that will benefit them. At the first indication you’re not giving them what they want or what they were promised, they will leave. Keep it straightforward and make sure the branding, wording, and everything else is consistent with the ad. Social media changes all the time, which is the reason we don’t want to go into too much detail on how to use it, but if you can manage to get it set up correctly, Facebook can provide targeted leads. Yes, you can cold-call. Yes, you can mail a letter. But all of your competitors have already thought of those strategies. Why not try using messenger to reach out directly? Sending a Facebook Message Let’s imagine you’ve identified an owner in your area whose house has expired. Just log into Facebook and find that individual. Your message could be something like this: “Hey, ______. My name is _____. I’m a Realtor®. I saw your house was for sale with another Realtor® and it didn’t sell. I’ve got a couple of ideas on some different strategies that could be used to sell your house for top dollar without dropping the price. Let me know if you’re interested. Thank you.” Send a message very similar to what you would say in your voicemail, what you would say in person, and what you would say in a letter.