Introduction Hi everyone, Calvin here. Have you been listing expireds lately? The reason I’m so enthusiastic about expireds is because I’ve found them to be a lucrative niche with a constant source of leads, regardless of the market. You just need to know where to look. (And if you don’t know, read on to find out.) In general, focusing on a specific niche enables you to become an expert in that niche, which in and of itself can get you more business. Instead of scrambling after whatever leads you can get, a niche helps you focus so you can work smarter, not harder. In other words, with less time, energy, and stress, you will get more listings and money. Sounds good, doesn’t it? The techniques we’ve written about in this guide are all methods we tested ourselves. We’ve included a few real-life examples because I want to make it clear that these techniques really do work . Joe and I will go over a few different ways to reach out to these leads, as well as how to follow up with them once a connection is made, including easy-to-follow scripts where appropriate — so you can jump right in and not have to go through the trial and errors we did. You may find there are some techniques you currently use or have tried in the past — and some new ones you never heard before. Regardless, my hope is that our specific, proven approaches to these strategies offer you a new way to look at and grow your business. Happy prospecting!
2
Powered by FlippingBook