Expireds Guide - Authorify

way to determine if the seller is even worth working with. If they seem like someone who is going  to have unreal expectations and can't be talked down, they aren't worth working with. 

It should give you insight into if they would be willing to stage their home properly and put in  enough effort to show their home.  "How Many Showings Have You Had, and What Was Your Agent's  Reaction?"  This question is going to give you an important read into the situation. If there has been a bunch of  showings, that is not a bad sign. It's a good thing. This means that people are interested in the  property.  Feedback from other agents and their customers can help redefine some seller objections and better  address them. If the agent or customers showed concern over a certain area or an outdated part, a  price reduction could solve the issue. If staging was the problem, you just need to illustrate how  important it is to show a well-staged home.  "What Type of Marketing Has Your Home Received?"  If their home seems to have been properly advertised, it’s another sign the price is too high or the  condition of the home is poor. These are red flags, since they may demonstrate the homeowner is  unwilling to lower their price and will be difficult to work with. 

Most likely, the other agent did the minimum by just listing the property and submitting the listing  to the company to be included in their standard advertising schedule. 

This will give you the opportunity to create that point of difference with the other agent. Show  them your detailed marketing steps and everything you offer.  "Did You Have Any Offers?"  This may be the biggest factor. If the homeowners have been turning down offers, it shows they  aren't flexible. If you decide to work with them, you’re probably going to have to work really hard  to convince them to lower their price. Find out what the previous offers were and how they were 

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