Chapter 8: Likely Reasons a Home Didn’t Sell In this chapter, let’s take a closer look at some of the reasons a home may fail to sell. You can share these reasons with your expired leads and explain how your real estate expertise will give the home the second chance it deserves. It’s important for expired leads to know that these
reasons are simple to fix with the right agent — you! #1: The pictures didn’t sell the home.
A picture is worth a thousand words… and a bad picture can stop a home from selling. When it comes to posting a listing online, some sellers think that a few cellphone snapshots are “good enough” to sell the home. But consider these statistics from the Center for Realtor® Development: ● Homes with high-quality photography sell 32 percent faster. ● Homes with more photos also sell faster: A home with one photo spends an average 70 days on the market, while a home with 20 photos spends 32 days on the market. ● For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more. So how do you make sure real estate photos best represent a home and all its best features? Simple: You hire a professional photographer. Here is a list of common errors in home photography that you can discuss with the seller: Bad Lighting — If photos are too dark, people will think the home itself is dark and dingy. Plus, it’s hard to see the features of any space when lighting isn’t ideal. Pixelated/Grainy Photos — Low-quality photos give off the impression that a homeowner doesn’t care about the home. Unflattering Photos — Every house is different, and photos of the home should show off its unique charm. Likewise, the photos should show off any “wow” features — like a swimming pool — in the best way possible. No Pictures of Nearby Amenities — Nearby amenities like parks, bodies of water, or other local attractions can be major draws for buyers and should be included in listing photos. #2: The home description wasn’t effective.
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