Expireds Guide - Authorify

The key here is to be proactive. I will shop lots of insurance options to get the lowest rates possible and find  someone to provide coverage for the home. That way, I can have several affordable coverage quotes ready to  go when buyers make an offer.   #10: The home is hard to finance.   If a home appraises above or below the final sale price, buyers might try to back out of the deal at  the last minute. Of course, a fair and accurate price point will prevent large discrepancies between  appraisal and price.   What to Say to Sellers:  I will find every single financing option available for your home and have the information ready for any  buyers that view the home. I will also help you accurately price your home so it has no problem appraising for  the sale price.   #11: The HOA Fees are too high.   Homeowners Associations can come with some great perks — use of community amenities and in  some cases, regular maintenance of the property.   But sometimes, when buyers hear the words “HOA fee,” they steer clear of a home. Again,  marketing the amenities is important in this case.   What to Say to Sellers:  When I market your home, I’ll show buyers all the extra perks they get for the fees, rather than focusing their  attention on the fact that they have to pay them. For example, if a complex has high fees that pay for a great  pool, I focus on selling that pool to potential buyers.   #12: The home is overpriced.  This one is a no-brainer, but this issue comes up a lot, since agents overpromise fairly often to get  the listing.  What to Say to Sellers:  I will give you a free comparative market analysis of your home based on other recent and current sales in  your area. I want you to get the most money possible on your sale, and to do that, we have to get it right from  the beginning.   #13: The home is underpriced. 

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