Expireds Guide - Authorify

First, he thought he was so smart that he could sell the home by himself. Now that he has listed the home, if he takes a lower price, it means that he has failed again. So if you just call him with the updates every week, he probably won’t tell his wife what is really happening. ‘’Honey, what’s going on with the home?’’ his wife asks him. The husband replies, ‘’Well, I talked to the Realtor today, and he said everything is fine with the sale. He thinks that we should get a buyer real soon and we just have to be patient.’’ Meanwhile, you’re telling him that the price needs to be reduced because you aren’t getting any showings. 7. Don’t feel bad that you are asking them to reduce their price. The biggest objection that all Realtors face is not the objection from the seller or buyer. It’s the objection in our own heads. 8. It is not our fault when a home declines in price. All the FSBOs that sold themselves when the market was Red Hot in 2005 told us then that we couldn’t take credit for the price increase. Is it any different now? Here’s how I look at it. If a seller is motivated to sell by a certain date and we don’t actively tell them to reduce their price every week to sell by that date, we are doing them a disservice. When they are up against the wall and strapped for time, they will reduce the price below market just to get the home sold. Or, if they are unmotivated — but determined to get a certain price — they will keep the home on the market, then finally try to sell FSBO. Some cheap buyer will make them a lowball offer and they will take it and net what they would have if they had been listed with you. 9. Tell themwhat you are doing to market and promote their home. This will constantly re-affirm with them that you are trying to sell their home. Send them copies of the ad whenever their home is advertised. This protects your reputation whenever someone at work tells them to fire you and hire their ‘’hotshot’’ friend who is a Realtor and has this supposedly “great’’ track record. 1. Quote the statistics. Say there are 1,650 homes on the market in your area. Last month, 125 homes sold in that same market.