She provides excellent customer service. She saves money for her buyers, makes more money for her sellers, and solves problems for both kinds of clients. Some of them go on to buy or sell properties that don’t fit into her core business. In that case, she benefits when they give her their repeat business. Other clients are quick to refer her to friends and relatives, who also might not fit within her niche. But all these people need a great Realtor®. The key is that she made vital connections with people while operating within her core area of specialization. She started out with nothing, and her niche has fueled the growth of the rest of her business. That’s how it works. Specializing in a particular niche doesn’t mean you can’t sell other properties. But building the core of your business by specializing in that niche gives you lots of power. Everybody wants to work with an expert. Everybody wants to work with the best of the best at whatever they are doing. However, most Realtors® never bother to specialize. They assume the best strategy is to sell whatever they can whenever they can. It’s simply not in the DNA of Realtors® to specialize in a niche. Consequently, they never become experts in any single area of specialization.
WHEN ONLY AN EXP Y AN EXPERT WILL DO
Let’s look at other industries. What about a lawyer? If you were arrested and you were facing the possibility of going to go to jail for 20 years, would you want to hire a lawyer who’s amazing at criminal cases and keeping clients out of jail, or would you prefer to hire a personal injury lawyer who specializes in collecting money on lawsuits? Personally, I’d prefer to work with the criminal lawyer.
Same thing for the medical field. Who do you want to hire to
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