CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? In 2018, about 93% of people looked for homes online. After COVID-19 hit and impacted the world things shifted and those numbers spiked. In 2020, 97 percent of all homebuyers used the internet in their home search, 76 percent of homebuyers used a mobile or tablet search device in their home search; Millennials used mobile devices nearly twice as often as the Silent Generation. Younger Millennials conducted 65 percent of their mobile search on mobile devices, while Older Boomers conducted 75 percent on a desktop/laptop Real estate agents were consulted at the same rate as the Internet, but they were not the first choice of buyers. A mere 2% found homes in the local newspaper. Fully 90% of home shoppers use the Internet to search for properties using syndicated realty websites. But, even though your home can be seen from anywhere, don’t rely on exposure alone.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable 80
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