reported that homes in August 2013 within their first week on the market sold for an average of 2.08% above list price. Homes that grew stale for months sold for an average of 11.53% below the original list price. As a seller, keep in the forefront of your mind two things as you determine initial listing price. First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer does not. Most buyers being shown many properties do not expect yours to be “the one.” You will have to work to get them to that decision. Avoid letting sentiment play a part in pricing the property. Set all emotions aside during the selling process. Buyers look for cues to figure out your motivation to sell. Next, there is also no direct dollar-for-dollar correlation between upgrade investment and market price. A $25,000 kitchen renovation will not bring the market price of a $275,000 to $300,000; don’t assume you can add that amount to your asking price and get trapped by making your home the nicest, but also priciest, home for your area. SALE PRICE VS. MARKET VALUE If you have a ready-to-buy, bank-qualified buyer who is willing to pay a price you will
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