CHAPTER 4 Staging Your Home When Trying to Sell by Yourself
How Much More Money Can Staging Get?
According to the National Association of Realtors® (Jan. 27, 2015), “The majority of homeowners know how important it is to make a home bright, clutter-free, and clean while on the market.” However, according to Realtors®, sometimes, going the extra mile and staging a home can significantly boost its market value, giving the seller more money in the end. According to Chris Polychron, who is NAR president and an executive broker, “Homeowners should try as much as possible to carry out thorough home management practices such as brightening the home, keeping it clean, and fixing any major aesthetic-related issues.” Another good idea is to stage a home to help potential buyers visualize themselves living in it, increasing the perceived value of the home by the buyer and the actual monetary value for the seller. In a survey carried out on Realtors®, 49% of real estate agents believe that staging a home has a great effect on how a buyer views the home; another 47% are convinced that only on some occasions does staging have an impact on how a buyer views a home. Only the remaining 4% said that the perception of a buyer is not in any way affected by staging a home. On the buyer’s side of the issue, Realtors® believe that there are several ways staging a home affects the views of buyers. 81% of Realtors® said that buyers are more likely to see the property as a future home, and 46% said potential buyers are willing to walk 27
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