CHAPTER 7 Staging with Purpose
According to Wikipedia, home staging, or “real estate enhancement” is “the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.” The divorce process is often filled with sad emotions. Think of a color that you associate with fun and happiness. Now think of the color that reminds you of sadness and anxiety. Like most people, you likely thought of very different colors when answering these two questions. This association of colors to moods works both ways and color therapy is a popular approach to improving happiness and well-being by using colors. To make you and potential Buyers happier, your home décor should have the colors that you associate with happiness. Similarly, colors that make you sad should be removed or balanced with others that trigger a different emotion. This strategy is effective in any market. No matter what type of home property is being listed, this approach works. It applies equally to single-family houses, apartments, townhouses, and condos. Agents and sellers using this tactic have a greater chance of selling the property for more money. Home staging does take extra time and work, but the payoff is well worth the effort. Staging is one of the most effective marketing tools to sell homes for more money. In today’s competitive real estate market, selling your home requires hard work and dedication. If you are a motivated seller, this is where you can bring your home to the marketing forefront. 37
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