Creating an appealing, eye-catching home via strategic staging helps potential buyers envision themselves living in the home and has come to be known as the best investment of your time and effort when selling a home.
THE POWER OF STAGING A HOME:
Consider these results from surveys conducted by Coldwell Banker and the National Association of Realtors®. • Staged homes spent 50% less time on the market compared to homes that weren’t staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates a return on investment of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing. A real estate agent accidentally discovered this secret strategy when he met a wealthy executive who wanted to sell his condo. He was willing to hire the agent with one condition: the real estate agent had to agree to use the man’s secret method to sell the condo. The agent was naturally skeptical, but he knew selling the condo would bring a handsome commission. Conversely, if it did not work out, their agreement would expire, and the agent could walk away. The real estate agent decided to give it a shot and listed the condo. They priced the condo at $1.1 million, even though two similar condos in the same complex were listed for $979,000 and $939,000. The agent was not confident that the condo would sell for the $1.1 million price. On the other hand, the owner’s secret strategy was intriguing. The condo went on the market, and the agent waited to see what would happen.
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