Steven Kessel REALTOR® - HOME SELLING INSIDER STRATEGIES

with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two-story home with a garage is what he’s looking for. Your real estate agent should ensure your listing appears on websites that direct buyers to homes that meet their lifestyle. This will help eliminate uninterested shoppers.

VIRTUAL TOURS

Buyers want to be able to view properties of interest without draining their gas tanks or free time. Instead of driving from listing-to-listing meeting with their agent, narrowing down the field of potential properties to a select few, technology once again steps in to increase efficiency with virtual tours. And it gets even better. A panoramic virtual tour creates an immersive experience from the convenience of your computer web browser or smartphone with the free android or iOS app. It allows for a complete 360° view that the user can pan and zoom to their preference, its like walking through your home. Going one step further than pictures and video alone. Further, make sure that, you utilize marketing vehicles beyond traditional Realtor networks. Two out of three buyers start their searches online. Your best option is to discuss aggressive online marketing with a real estate agent like me who would like to sell your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your exposure, as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers.

I don't do a List, Hope and Pray. I Market your Home.

70

Powered by