CHAPTER 15 Why Hire an Agent? e an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a real estate agent. The question: Are you ready to handle your own real estate transaction? Do you have the expertise necessary, and can you handle the emotional roller-coaster of seeing thousands of dollars of your money come and go? In today’s realty market, the selling and purchasing of a residential property can involve dozens of people with different skills and expertise, who participate in the transaction from start to finish. It takes about 20 steps or more to finalize the sale of your home. For sellers, it can seem overwhelming to know how to anticipate and coordinate every step necessary to prepare your home to show, list, market, and sell. An experienced real estate professional knowledgeable in all phases of real estate can make the process much easier. You do not need real estate expertise if you engage a professional who has it. No matter how long you have lived in your home, a real estate professional in the local area will know considerably more about the sale price history and market trends than you do. Since real estate agents are paid a percentage of your selling price, it’s in their best interest to price it perfectly. They want to earn the 79
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