further negotiation. Such is the power of the 80/20 Rule.
Learn to leverage this rule, and you will not have to settle for less than your asking price. Leverage a unique selling point. Buyers who fall in love do not haggle over pricing; they make good offers. In some cases, the 80/20 Rule can help make a sale without even a showing. This is a huge time-saver. The house in the following example had languished on the market for months: Unlike in the previous anecdote, this house was not ugly. On the contrary, it was a brand new custom built home. But nobody seemed to care. It sat on the market over seven months without a single offer. The builder was baffled that his fancy new house would not sell. He ended up firing his agent and hiring a new one. Fortunately, the new agent knew the importance of finding that special feature. He toured the house to investigate further. What he found changed everything. The house had a gorgeous 5-acre yard. Other houses for sale in the area were all on 1-2 acre lots. Not only was the yard bigger, it offered more privacy than the other available lots. The new real estate agent marketed the 5 acres. He described the home’s details, but focused a lot of attention on the lot. The house was not the main selling point, so he shifted the attention to the 5-acre lot. In no time, his phone rang! A buyer was relocating. He had noticed the house was for sale, but it hadn’t caught his eye with the previous description.
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