CHAPTER 11 Promoting and Advertising Your Home Online
Most buyers use the internet at least once during their search. It is well worth examining how to not only display the home but to engage online with your sellers and potential buyers. It bears repeating here that you might spend a substantial amount of time and money trying to accomplish sufficient marketing to sell your home FSBO. This money will come out of the sale of your home, as would the commission paid to a real estate agent. On one hand, you can DIY all the way, especially if you are a savvy sales and marketing professional and still end up paying for web design, hosting fees, advertising, etc. When you hire a real estate agent, he/she will bear the responsibility for funding these efforts correctly. The Realtor’s® commission might be slightly higher than if you did it all yourself, but his/her fee is a steal of a deal when you consider the personal time and effort you’ll put into the marketing of your home. If you choose to skip the marketing, your house will take longer to sell (if it ever does) and you will have the stress of seeing the price reduced over and over again. The fees we pay professionals are often well worth the ROI they get back for us in the long run.
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MLS listings remain the go-to source of information for real estate sales. They create a central hub for basic statistics (number of bedrooms, square footage, yard size, etc.) to features such as 62
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