twice a week) with news articles, facts, information that educates readers on equity and homes, and tips. This also provides material to share on social media so that your agent becomes an active contributor with unique blog content. Your listing’s landing page contains important lead capture elements, such as a header bar, “ask-a-question,” calls-to- action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. Agents can do giveaways, such as a free valuation or buyer’s guide (like this book!). The lead capture is designed to capture the most leads possible. Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily filter results by using criteria such as schools, neighborhoods, and local attractions because buyers are not only looking at houses, they are looking for places that fit their needs and lifestyles. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-aged children, even though the
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