To remain competitive, you, or more realistically, your real estate agent, must build and maintain a highly interactive, informative, and persuasive website or page dedicated to your home. Gone are the exhausting days of trudging from car-to- house-to-another-house, and then back again, dodging the elements in the heat, snow, or rain. A buyer can get all the information needed to decide if they want to view a home in person by spending a couple of hours in front of their computer. Your home’s website should be user-friendly and full of value. It should offer full video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Facebook: The importance of this social media site cannot be understated in terms of getting your information in front of thousands of people and extending your reach far beyond your wildest imagination. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If you have a REALTOR®, you should augment her Facebook marketing by sharing her posts advertising your house and asking your friends to share their posts to broaden the exposure. Facebook has an amazing ability to target the demographic you want to know about your house by age, gender, and geographical location. Your real estate
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