Don’t wait until the day of the open house to plant a sign in the yard. You must effectively promote it well before the big day. Buyers are constantly searching the Internet for listings, so that is your first marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you’re using an agent, she or he will produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself. Think of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house. For your open house to be effective and hit the mark with prospective buyers, you must fully prepare for the big day. If you have engaged a real estate agent, she or he can host a broker preview for other agents to tour your home and give feedback about how your home shows and if your home is appropriately priced. If your home isn’t priced right, people won’t show up to the open house. You want your house hunter informed, interested, and, most of all, interested in the house. One out of every two home buyers will spend time visiting open houses, so you want to throw the best open house party possible. HOW TO THROW A GREAT OPEN HOUSE
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