• Give it a bath. Shine the windows, hose down the house, and clean the gutters. Sweep the pathways and driveway. You don’t want pictures of cobwebs around your doorways or of water- stained windows. Take strategic photos from angles that really show off your home. Following the above tips should make this easier because you won’t be trying to avoid capturing the grass or bushes in the photos. When possible, shoot a variety of photos that lend themselves to vertical and horizontal compositions. These will provide versatility for various print and online layouts. Pinterest, for example, works better with vertical compositions.
DON'T FORGET YOUR HOME'S UNIQUE FEATURES
Give special attention to photographing your home’s unique features—the ones I emphasized in Chapter 1. Following the 80/20 rule, these are the features that will make your home stand out above the other houses listed in your market. Remember, these unique features should play a prominent role in your marketing efforts.
USING DRONES
In the past, you would’ve needed to pay a professional pilot or rent a helicopter to capture aerial footage of your home. Now, anyone can use drone technology to capture video and still images from the sky. Drone photography and
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