Authorify Seller Sample Book

often the “catch of the day.”

BECOMING FRIENDS WITH THE BUYER

It’s appropriate, even important, to be friendly, but don’t let the personal nature of someone being in your home allow you to get into too many long discussions with the buyers. Personality conflicts and even well-intended comments often cloud judgments. Watch what you say in discussing items related to the house and neighborhood. Remember, this could be their new home. You’re no doubt excited about moving. But buyers will start second-guessing. A casual statement about the house “really being too small for a growing family,” or “the schools are going through some changes” might be enough innocent chatter to squash their interest.

UNDERESTIMATING CLOSING COSTS

Many sellers only consider the money they are selling their home for. They don’t appropriately calculate all the costs associated with the sale and overlook the following items:

• Real estate commission • Advertising costs

• Attorney or closing agent fees • Excise/gains tax (if applicable) • Prorated costs for things such as property taxes, home owner association fees, and utilities • Any other fees sometimes paid by the seller

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