How will this book help you accomplish all this? By putting you in the buyer’s shoes and seeing your home from the buyer’s perspective.
LOOKING THROUGH A SELLER'S GOGGLES
When you look at your home, you see it through a “seller’s goggles.” Your home is an emotional extension of yourself. You probably swell with pride remembering how it felt moving in when it was your “new house.” You picked out special furniture, carpets, and curtains—things you worked hard to be able to afford. Things that reflected your style and taste. Perhaps you planted the garden, built your kids a tree swing, or installed the first lawn. You made precious memories there—holidays with family, laughter with friends. You recall when your neighborhood was named “Most Livable” in the local paper. (Of course, that was five years ago, and the old neighborhood has changed). As a seller, you might think, “Surely, my home, where I invested so much money and sweat equity, and raised my children, is worth more than ‘you people’ (appraisers, prospects, and buyer’s agents) think it is.” Emotions can overtake good judgment and they almost always lead to problems in a sales price negotiation. It’s time to detach yourself and to depersonalize the real estate transaction. Remove your seller’s goggles and take a realistic, objective look at the property you want to sell.
2
Powered by FlippingBook