CHAPTER 4 Staging with Purpose
I’m going to share with you the story of a real estate agent who learned in a dramatic way about a powerful secret home-selling strategy. The real estate agent reported that in one instance this strategy resulted in one condo selling for $110,000 more than a similar condo in the same building! This agent had intimate knowledge of both condos. Neither listing was bank-owned, a short sale, or a distress sale. The only plausible explanation as to why one home sold for that much more than the other was the seller’s use of this secret home-selling strategy. This strategy is effective in any market, no matter what type of property. It applies equally to houses, apartments, townhouses, and condos. Agents and sellers using these tactics have a greater chance of closing a sale for more money.
THE #1 SECRET STRATEGY TO SELL YOUR HOME FOR MORE
This real estate agent discovered the secret strategy almost by accident. He met a wealthy executive who was interested in selling his condo. The owner was willing to hire the agent, on one condition: The real estate agent must agree to use the man’s secret method to sell the condo. It sounded crazy. The agent was naturally skeptical, but he had little to
29
Powered by FlippingBook