CHAPTER 8 How to Market Your Home The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help you understand what is important in communicating the value of your home to prospective buyers, as well as negotiating the price and other terms. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too, in that homes are necessary, and home ownership is cherished in the United States. We do not live in caves or nomadic tents. Real estate is a necessary commodity and will remain so. Further, your home is unique. There is no other exactly like it. Whatever individuality you have created on your property makes it stand apart from your neighbors’ homes. There are no set rules of when to sell, because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family situations all the time, at any time of the year. Your home’s value will be based on the sale price of similar homes purchased recently at the time you decide to sell, regardless of season.
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