Everything from de-cluttering, de-personalizing, organizing, and cleaning all the way to repainting, repairing, and renting furniture & decorations can be considered “Staging.” Your stager can identify the best strategy for your home to make sure it shows the best for the budget you have. Also, make sure to put together a showing schedule for buyers (and their agents) to be able to show your house. It’s important that the home stay in showcase ready condition for each of those showings.
Promotion
When your home goes out across the internet, it needs to be represented in the best possible light. There’s no second chance at a first impression. The purpose of great photography and video is to get buyers’ attention and make them want to see your house in person. I highly recommend getting Magazine Quality Photos as well as a Full HD Video. Acceptable photography isn’t a quick walk around with an iPhone. Your photographer should bring in top of the line professional cameras and multiple lighting options. In fact, plan to have a full “Picture Day” to capture all the still photos and video content. Your home should be shot from multiple angles and we will feature all the amenities that will make buyers fall in love with the house. Cheesy slideshows of bad pictures set to music are a thing of the past. Buyers are now utilizing real video to get a feel for your house, and it often serves to make them feel that the in-person visit is like a second showing, increasing their connection to the space.
7
Powered by FlippingBook