CHAPTER 5 Staging with Purpose
I've had homes sell for 10% above what the neighborhood averages would have originally indicated! Believe it or not, this happens more often than people realize. What would that be on your house? $25,000? $40,000?
But How, Colley? How is that possible?
The answer is simple: Staging!
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home — one that potential buyers can envision themselves living in — is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. 26
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