The 5Ps were born from the belief that business owners should be able to spend most of their time working on their businesses instead of in them. In part, this is a mindset shift from operator to owner, one that often means letting go of control of some details, delegating, developing processes, and freeing up space from the day- to-day management to allow yourself to embody more of that visionary role. Mohr emphasizes the importance of simplifying entrepreneurship to achieve this goal, advocating for strategies that allow business owners to cut through the chaos of running their businesses and turn their frustrations into freedoms. Ultimately, the goal of the 5 Ps is to get the business to the level of profitability that allows for creative freedom. “We like those creative juices,” says Mohr, referring to entrepreneurs. “Most of us are sort of visionary in nature.” Alignment on the 5 Ps means that business is running efficiently and energy and attention can be directed to more visionary pursuits. Then you get to ask the fun questions, says Mohr: “And it’s like, how can I be creative? Well, now that I’ve got this, well, what do I want to do with it? Do I want to own some rental properties? Do I want to start another little sideline? Do I want to maybe open another office down the road?” Opening up that creative freedom allows you to pursue “Whatever those things are,” Mohr explains, that will be “uniquely yours.” The fifth P, profit, will be what opens the doors to that creative freedom, “but you can’t really start dreaming about that stuff and being creative until that fifth P is present.”
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