Smart Agents magazine April 2024

1: Promise UNDERSTANDING YOUR PROMISE: Define your commitment to your clients. _____________________________ _____________________________ _____________________________ • What will you do for them? _____________________________ _____________________________ _____________________________ • How will you make their life better? _____________________________ _____________________________ _____________________________

Name the problem(s) you solve and for whom. (If you specialize in more than one niche, define this for each niche customer you serve.) _____________________________ _____________________________ _____________________________ • What sets your business apart from competitors? _____________________________ _____________________________ _____________________________

“It starts by understanding your promise and then aligning your products, your process, and your people to that promise so that you can obtain the right amount of profit ... I look at the promise as your external; it’s what are you telling your clients ... what’s their problem, how do you uniquely solve it different from all of your competitors, so that they can live a better life.” ~ Pete Mohr

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