2: Product
ALIGN PRODUCTS WITH YOUR PROMISE: • What are your unique products or ways that your method of service is uniquely valuable? _______________________________________________ _______________________________________________ _______________________________________________ • Do your offerings align with your promise? _______________________________________________ _______________________________________________ _______________________________________________ • Identify products/services that do not align and consider how you can evolve them (or the messaging around them) to fit your promise. _______________________________________________ _______________________________________________ _______________________________________________
“[This step is about] making sure that all of the products that we bring into our store align with that [promise] ... that’s our thing. So, if you are a listing agent, understanding what kind of listing agent are you, and how your services and products all have to align with that promise, whatever that promise is.” ~ Pete Mohr
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